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Gut Feelings: The Intelligence of the Unconscious (2007)

by Gerd Gigerenzer

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723931,751 (3.69)10
Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.… (more)
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Showing 1-5 of 9 (next | show all)
Da ingegnere ero partito in università ad osannare parole come "ottimizzazione", "minimizzare", "estremi", e ad apprezzare la razionalità bayesiana in quanto normativa e da approssimare per quanto possibile.
E' anche vero che l'overfitting e l'eccesso di informazione venivano comunque visti negativamente.

Poi è arrivata la psicologia cognitiva, e sono passato ad un approccio descrittivo della ir-razionalità dei decisori reali, facendomi grasse risate alle spalle degli economisti e dei teorici dei giochi.

Ora con Gigerenzer bisogna togliersi, insieme a Darwin, il cappello e riconoscere quanto l'adattamento alla scarsità di informazione e l'uso di metodi semplici possa portare lontano, ricordando che l'ottimo è nemico del bene.

Detto questo, la prima metà del libro è densa di esperimenti interessanti, poco noti (a me), o noti ma interpretati da un'angolatura nuova.
Man mano che si procede verso la seconda subentra un po' troppo l'aneddoto, la ripetizione e, in ultima analisi, la noia. ( )
  kenshin79 | Jul 25, 2023 |
It was so nice to read a book written by a researcher instead of a book that quotes other research.

What I got out of the book:
Simple decision strategies often
- Are faster
- Have a higher accuracy rate
Than strategies that utilize more information.

Simple decision strategies work better than more complex strategies when there is more randomness or noise in the environment.

I enjoyed this book.
( )
  bread2u | Jul 1, 2020 |
In all candor, the book was a bit too "wonky" for me. It's not that one must be an expert in neuroscience to glean some fascinating insights. But I do think the work could have been made more accessible if it included additional anecdotal material. It gets a bit dense and even feels somewhat redundant as a reader hits the midway point. Still, the author serves up some interesting perspectives. ( )
  brianinbuffalo | Jun 21, 2016 |
Ok some interesting insights. ( )
  bashour | Dec 24, 2015 |
MUCH better than Gladwell's "Blink". "Blink" reads like a series of interesting case studies, but by the end of that book you still have no clue about how intuition truly works.

Gigerenzer, who is a scientist and has done much of the original research in this field (unlike Gladwell who is a science writer that tries to capture the public's imagination), relates in very clear and precise terms HOW some forms of intuition are thought to work at this time. ( )
  nabeelar | May 8, 2012 |
Showing 1-5 of 9 (next | show all)
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In affectionate memory of my mother and her courage, humor, and patience
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Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.

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