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The B.M.A. has produced this book of facts about risk because risk touches every single aspect of health and welfare. The book is packed with information, arguments, and examples. It concentrates on risk to the individual, on major hazards which affect us all, as well as a wide range of lesser risks of particular public concern or personal importance. As well as being a fascinating discourse on risk incidence, the book constitutes a very powerful message in health promotion. The aim of the B.M.A. is to promote risk management to achieve maximum benefit with a minimum of ill effects.